Here's a quote from some analyst about Apple's upcoming AR/VR headset.
Gurman says, “Apple’s ambition is that customers will eventually wear the device continuously all day
I'll leave out the talk about selling it at cost ($3000) and how there thought is it could be as big as the iPad or Apple Watch markets.
It's not that there's no market for AR/VR. It's not that $3000 is a problem IN THOSE MARKETS. It's just that the market is, for Apple, tiny. This will be a Newton-esque failure.
And this goes straight to Tim Cook not being a creative guy. He's an operations guy. Apple had done nothing but live off the fat of it's Steve Jobs era. Maybe throw Ive in there too.
Apple has again gone from an innovation company to a tech company that just sells overpriced hardware to masses who don't know better.
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