Here's an idea for your next vacation: hang around with a bunch of rude, arrogant, inconsiderate asses. That needs work. Let's "marketize" it. Maybe add an exclamation point.
Hang around with a bunch of rude, arrogant, inconsiderate asses!That's still no good. It's got to seem like being around rude, arrogant, inconsiderate asses is a good thing.
Come act like an ass and you'll fit right in!That's essentially the new campaign to lure people to Paris. Or skip the article, and learn PRSL (Parisian Rude Sign Language). C'est magnifique.
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