Here Comes Dessert

No, I didn't see Charlie and the Chocolate Factory yet.

I recently bought a bag of Snyder's of Hanover New York Deli Style flavored pretzel pieces. Now, before you click the link, what do you think they taste like? I will tell you that I did not read the label before trying them. I couldn't imagine what they would taste like. The anticipation was killing me.
The first thing that struck me was the brilliant idea to take broken pretzels and turn them into a product. That is brilliant. The taste started with a strong rye flavor. Ah, I get it, deli -> rye bread. Sure. Then mustard. Hmm. That's a bit odd. Mustard on rye? Something else too that I couldn't quite finger. I ate a few more. Man, I swear I'm getting a corned beef flavor but that would be crazy. So I read the bag:

"[...]if you like the taste of a real, deli-made corned beef on rye with Swiss cheese, you'll love our bite-size New York Deli Style Pieces!"

Now if I combine these with those pickle chips and someone comes out with a Dr. Brown's Tortilla chip I'll be set.